• March


  • 103


Smile Oxford Circus  – AW Construction had great delight in handing over another full refurbishment on an unoccupied unit in the heart of central London for our client Smile Direct Club. This had been in the planning stage for some time, and once given the green light, were able to react very quickly and put our skilled team members onto this project within 48 hours, whilst still retaining the integrity of other projects we have running across the UK.

For Smile Oxford Circus works on this project included strip out of existing floor finishes, sanitary ware, ceiling tiles, M&E services, demolition of stud walls that were taking up much needed reception space to produce a light and airy welcoming space. The fit-out phase included forming of a new full height stud wall to square off the reception area, new flooring throughout, decorations, ceiling works, plumbing and electrics and installation of a new air conditioning system throughout.

Using our logistics arm, we also moved Smile out of their existing premises, stored their furniture and other fixtures in our secure warehouse, and delivered back to the newly fitted space ready for opening the next day! With a project based near Oxford Circus in central London they were many logistical hurdles faced with getting staff and materials on and off site every day, which made it more interesting to oversee and deliver!

Smile Oxford Circus

Our Project Manager, assisted by many others back at our Folkestone HQ worked tirelessly and yet again delivered a completed project ahead of programme, within budget and the transformation from old to new is amazing!

Our MD Thomas Locke commented “An incredible end result, my thanks to all those who committed to this project from day one to deliver another piece of outstanding work, AW Construction would not be here without all of you who make this possible”

We know the retail shop fitting sector like the back of our hand. Whatever the size of your project, whether you’re an independent outlet or a major chain, we’ll work closely with your design team to achieve the look, feel and finish that you require – all with consummate attention to detail and a perfectionists touch.


AW Construction is a company with a proven track record of dependability, ingenuity, and commitment, delivering quality projects and services to the commercial construction sector throughout the UK – on time and on budget.

Our client base is varied, from well-established property management companies, to independent retailers, to National Chains found on the UK’s High Street, including the likes of Savills, Landsec, McArthur Glen, Lidl,  M&S, Smile Direct and more. Whether you have one store or multiple sites across the UK we have the capacity to be able to meet your requirements.

Delivering projects to the highest standards working within a variety of sectors including retail, hospitality, leisure, office, and banking we have a wealth of experience in operating across the UK with a directly employed workforce.


We have a great team here at AW Group – meet a few of them that help contribute to this News section.

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